Manama: Samsung, the number one TV manufacturer worldwide for the past 10 years, has launched its latest line-up of SUHD TVs at a media event held at the Burj Al Arab in Dubai.
Samsung’s 2016 range of SUHD TVs feature Quantum dot display, the world’s first bezel-less curved design and the smartest user interface to deliver a state-of-the-art hub for home entertainment content.
Speaking at the launch event to guests and regional media, Sangin Ha, Head of Visual Display Group, Samsung Gulf Electronics said, "Our new SUHD TVs represent our singular focus on innovation that matters most to consumers, by providing the most true-to-life picture quality, with the most lifelike colors, stunning brightness and exceptional contrast.
"The exclusive content partnerships that we have on offer are primed to deliver our customers the very best audiovisual experience."
Quantum dots are nano-sized crystals made of semiconductor materials. With over 150 patents on the technology, Samsung is currently the only company that produces cadmium-free quantum dot displays.
Giving off pure colors, the technology ensures that primary colors can be more clearly distinguished in comparison to conventional TVs.
Each quantum dot shows precise colors while the light from conventional displays mixes with adjacent colors. Their photo-active property allows for better light efficiency.
Regardless of the lighting environment, the SUHD TVs deliver the optimum viewing experience, with the 1,000 nit high dynamic range (HDR) offering an extraordinary level of contrast between light and dark images.
The Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.
The range is headlined by the world’s first bezel-less Curved TV, the KS9500 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention is focused purely on what matters most – captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle.
Built on the Tizen operating system (OS), the SUHD TVs make it easier for consumers to discover and access all their favorite content and services, from broadcast TV and movies to games and program information, all in one place.
This year’s Samsung SUHD line up meets the UHD Alliance’s Premium UHD certification program. The 78-inch, 65-inch and 55 inch models of the KS9500 are priced at BHD 3,499.9, BHD 1,599.9 and BHD 999.9 respectively.