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Insurance firm unveils new corporate identity

Bahrain Business
Sun, 13 Nov 2016


MANAMA: Saudi National Insurance Company (SNIC), has launched its new corporate brand identity as ‘SNIC Insurance’. 

The new brand reinforces the company’s strategic vision and underlines its role as a key player in Bahrain’s insurance industry. 

The new identity highlights SNIC Insurance’s ongoing evolution rewarding partnerships, product innovation and enhanced service offerings for its customers.  

For more than 10 years, SNIC Insurance has provided a broad spectrum of business insurance products, employee benefit plans and causalities/liabilities to Bahrain-based private and public sector companies. 

Ninety per cent of SNIC Insurance’s business comes from corporate clients which includes providing them with insurance coverage for property, group personal accident, marine cargo hull and aviation, engineering, financial lines, group medical, group life term and commercial motor. 

SNIC Insurance also offers comprehensive insurance cover to individuals for private vehicles, pleasure yachts and residential properties. 

“Customer service is embedded in our company’s DNA and our constant endeavour is to offer unique insurance products to our customers that are tailored to their business environments. This is an integral part of our customer experience and the focal point of our long-term brand vision. The new brand identity will help us to reiterate our commitment towards developing trusted relationships, achieve operational efficiencies and drive organic growth while empowering our customers to make informed choices about their insurance needs,” said general manager Khalid Al Shaikh.

The launch of the new brand identity is phase one of the company’s vision to evolve its business identity and offerings to deliver maximum value for its clients. Phase two will witness the expansion of its products and services portfolio with a focus on enhancing individual insurance policies alongside commercial insurance coverage for businesses. 

The SNIC Insurance brand logo representing ‘two embracing hands’, is guided by the company’s core principles of understanding, responsiveness and helpfulness towards its clients. It represents the company’s history, business philosophy and its commitment to deliver products and services that go beyond the norm. Moreover, it also presents an opportunity to create two-way dialogue with customers towards maintaining strong partnerships and new collaborations while continuing to support them even in their most challenging times.

The company has invested consistently in upgrading its service capabilities and customer interactions to ensure efficient and swift delivery of policies and related services demanded by its clients. 

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