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Top P&G honour for Yaquby Stores

Bahrain Business
Mon, 10 Apr 2017
Avinash Saxena

The award for the best initiative launch for styling was for German brand Braun, which Yaquby Stores has been a distributor of since 1947.

A wholly-owned subsidiary of P&G, Braun claims to be the world’s leading foil shaver brand and has products in three key categories: female grooming, male grooming and hair care.

Yaquby won the global award for execution exellence in the male grooming segment during an award ceremony held at Chamonix-Mont-Blanc in Europe.

Braun distributors from across the world participated in the event and Yaquby Stores was one of only five winners globally.

Yaquby Stores general manager Asif Jiffry said he was pleased to have won the award two years in a row.

“We were up against many strong players from all over the world and this is a huge achievement for Yaquby Stores and Bahrain,” he added.