The United Arab Emirates has today launched a Soft Power Council to define a comprehensive strategy that reinforce the its standing and values of respect and appreciation with governments and citizens across the world.
UAE Vice President, Prime Minister and Ruler of Dubai Shaikh Mohammed bin Rashid Al Maktoum, gave the go-ahead to the panel, which will report directly to the UAE Cabinet
Chaired by Minister of Cabinet Affairs and The Future Mohammed Abdullah Al-Gergawi, the UAE Soft Power Council will also include as members Dr. Anwar bin Mohammed Gargash, Minister of State for Foreign Affairs; Reem bint Ibrahim Al-Hashemi, Minister of State for International Cooperation; Sultan bin Ahmed Sultan Al Jaber, UAE Minister of State; Noura bint Mohammed Al Kaabi, UAE Minister of State for Federal National Council Affairs; Mohamed Khalifa Al Mubarak.
Abu Dhabi Tourism and Culture Authority Chairman Khalifa bin Salem Al Mansouri, Acting Under-Secretary of the Abu Dhabi Department of Economic Development; Sami Ahmad Dhaen Al Qamzi, Director-General of the Department of Economic Development; Helal Saeed Almarri, Director-General of Dubai’s Department of Tourism and Commerce Marketing, and Saeed Mohammad Al Eter, Director-General of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future are also members.
The UAE Soft Power Council will report directly to the UAE Cabinet, and will be tasked to introduce an integrated national strategy that consolidates the roles of both the public and private sectors in achieving soft power, develop a soft power strategy for the state, including the science, culture, technology, humanitarian and economic sectors, in order to establish relationships at the grassroots level with partners both in the Arab region and globally.
The panel will review all legislation and policies that affect the UAE status and reputation, and will develop a strategy to reinforce the country’s reputation between the grassroots in all the strategic countries, for the UAE Cabinet to review in the coming months.