A father from Kayseri, Turkey took his life on Facebook Live because his daughter chose to marry without his consent.
The horrifying video, which has not been independently verified, shows Ayhan Uzun expressing his disappointment in the way he was treated and then putting a handgun to his head.
The 54-year-old revealed that he only learned about his daughter's engagement in a telephone call.
Uzun, who was alone at his home at the time, counted till three before pulling the trigger.
He said: 'I am live streaming tonight, and it is my will, I do not want the ones who put me in this position to attend my funeral.'
You can watch the video HERE (WARNING GRAPHIC CONTENT)
Mr Uzun said: 'On my daughter's happiest day (her engagement), they called me and said to me: "Father come have a treat".
'Nobody asked about me. Nobody treated me like a man. My father-in-law took my place and without having a right he approved my daughter's wedding.
'Nobody said this girl's father is alive. Though I would have waited for my daughter and family to say to me: "Come father, be with us".
'My wife called me and she told me. I said to her why didn't you come to tell me, and she said: "We cannot make a personal visit to you..."
'Maybe some of you will call this a show. I do not want anybody to go through this thing that I am going through.
'A little later I will put an end to my life with the gun I am holding in my hands.'
During his live-streamed speech, friends and relatives sent comments begging him not to take his own life.
Police have launched an investigation and Mr Uzun's body has been taken to a morgue for an autopsy.