KHK Sports and Exelon launched the Coca-Cola Bahrain Premier League (BPL) to be held under the patronage of Shaikh Khalid bin Hamad Al Khalifa.
The event is the first franchise-based T20 Cricket Tournament to be held in Bahrain.
It will be held from January 26 to March 9 at the Isa Town cricket ground. Six franchise with squads of 13 resident cricketers will take part in the event.
BPL will also organise a inter-school quiz show to be hosted by Charu Sharma at the Indian School.
A BPL queen contest and Harley Davidson Road Show are scheduled to be held on January 19 at Bahrain Mall.
CEO of KHK Sports Mohammed Shahid, president of Bahrain Premier League Mohammed Mansoor, general secretary of BPL Anand Lobo, chief operations officer of KHK Sports Valeria Lang and chief creative officer of KHK Sports Hari Bhagirath were present at the launch.