BRAVE Combat Federation last night announced a landmark three tier partnership for broadcast in Africa.
The latest partnership will enable the Bahrain-based sports media property, established by Shaikh Khalid bin Hamad Al Khalifa, to expand operations dynamically across the African continent.
As per the partnership, StarSat is the official broadcast partner for the Mixed Martial Arts promotion in Africa while Vodacom will tie-up with Brave as the Digital Media Partner.
With this partnership, Brave will broadcast across 53 nations in the African continent and to a minimum of 48-million households. Meanwhile the digital reach will cover an approximate 41 million users by the end of 2018.
“We are proud to tie up with Scuffle Media in making the next stage in broadcasting across Africa a reality. When it comes to sports media, the potential of this continent is never utilised to the fullest,” said president of Brave Mohammed Shahid.
Potential
“Being a truly global Mixed Martial Arts promotion, we value and understand how important is the potential and future of this wonderful, rich and diverse continent.”
Brave has a current reach to 833-million households across 84 nations. The latest development comes as Brave is set to host Brave 10 - The Kingdom Rises in Amman on March 2.