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Sabre eyes big online expansion

Bahrain Business
Tue, 06 Mar 2018

MANAMA: Bahrain-based Sabre Travel Network Middle East will look to expand in a big way in the online space having consolidated its growth in the brick-and-mortar business, the company’s vice-president Raymond Vrijenhoek has said.

The company is a technology provider to the travel industry and says its software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.

Talking to the GDN on the sidelines of the opening of its new regional headquarters at Bahrain Financial Harbour East Tower, Mr Vrijenhoek said, “We would like to be the prime player in technology support for travel agencies and corporate travel buyers in the region and there is a digital transformation happening currently in a number of countries regionally and Sabre has a lot of experience supporting online agencies in US and Europe.

“Agencies are looking for a reliable technology partner that can provide innovative solutions to help them grow, and we are here to show them that Sabre is the first choice,” he added.

Also present at the opening ceremony were top officials of Sabre’s partner Gulf Air, Economic Development Board (EDB) and leading travel companies in Bahrain.

He said the company has 80 people working in Bahrain and another 150 across the 11 countries that are under the remit of the Middle East operations managed from Bahrain.

“A substantial number of our employees are Bahraini,” he added.

“We have moved to a bigger office with an advanced training centre and have upgraded our helpdesk support technology to provide world-class customer service that provides support in four different languages across the Middle East.”

The company, he said, was committed to its presence in Bahrain with the business seeing good growth over the last 13 years.

“We are investing to attain high levels of efficiency and provide support to our growing customer base and that requires expanding our operations to continue providing uncompromised levels of support.”

The regional travel network headquartered in Bahrain serves as an operational hub for 11 offices located in strategic markets including Saudi Arabia, Kuwait, Oman, Qatar, the UAE, Jordan, Lebanon, Palestine and Egypt.

Sabre’s global travel network’s marketplace processes more than $120 billion of global travel spend annually by connecting travel buyers and suppliers.

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