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Saturday, March 17, 2018 ARCHIVES  |  SEARCH  |  POST ADS  |  ADVERTISE  |  SUBSCRIBE   |  LOGIN   |  CONTACT US

Saudi women take the wheel


Jeddah: Fatima Salem giggles with hesitation when it’s her turn to drive through a small parking lot lined with bright orange cones and arrows. Like millions of Saudi women, she plans on applying for a driver’s license when the kingdom lifts its ban on women driving in June. But first, she has to learn how to drive.

“I’m a little nervous,” the 30-year-old master’s student said.

Francesca Pardini, an Italian former racecar driver, helps calm her nerves, reminding Salem to check the mirrors and buckle up. Once on the road, Pardini reached over to help straighten out the wheel after a left turn, and they both lurched forward when Salem stepped on the brakes before a stop sign.

A stunning royal decree issued last year by King Salman announcing that women would be allowed to drive in 2018 upended one of the most visible forms of discrimination against women in Saudi Arabia, where guardianship laws still give men the final say on whether a woman can travel abroad, obtain a passport or marry.

The king’s 32-year-old son and heir, Crown Prince Mohammed bin Salman, has pushed through a number of other reforms to relax some of the country’s ultraconservative rules, including allowing women into stadiums to watch sports, bringing back musical concerts and promising a return of movie theatres this month after a more than three-decade ban.

The reforms are aimed at improving Saudi Arabia’s image abroad, attracting foreign investors, increasing women’s participation in the workforce and boosting local household spending as lower oil prices force the kingdom to undertake sensitive austerity measures.

At the female-only campus of Effat University in Jiddah, dozens of young Saudi students dressed in long, loose black robes — still the required dress code — braved the afternoon heat for a chance to learn how to drive on their own.

The university organised training this week for students to learn the basics of how to operate a car. For most of the young women, the hour-long training, sponsored by Ford Motor, is the first time they’ve ever sat in the driver’s seat. Female-only universities across Saudi Arabia are expected to offer women full driving courses once the rules and guidelines from the government are announced.

“I felt out of place. I’ve never sat on that side of the car. Usually I always sit in the back or on the right side, but it felt good. You feel, like, in control,” said Sara Ghouth, an 18-year-old freshman. “I want to drive a car. I want to be independent.”

Car companies see the lifting of the ban as an opportunity to promote their brands and rev up sales in Saudi Arabia, a country of around 20 million citizens where around half are women.

Ford’s Driving Skills for Life programme. a one-time session that focuses on safety, has been taught around the world, including to male drivers in Saudi Arabia, but this is the first time the company has taught women-only groups, which are mostly made up of first-time drivers.

“With these girls, they’re like an empty book,” said Pardini, the Italian trainer with Ford. “They really want to learn.”

Before the training began this week, Ford conducted surveys with women across Saudi Arabia to better understand what they are looking for in a car and how to market their brand to the new drivers.

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