A Postgraduate Certificate in Sports Management course, organised by the Bahrain Olympic Committee’s (BOC) Bahrain Olympic Academy, is underway with 20 coaches from Bahrain’s sports federations, Supreme Council for Youth and Sports, and BOC taking part.
Organised in co-operation with the International Olympic Committee’s Olympic Solidarity Committee, the course is designed to equip students with the tools and skills to excel in this burgeoning industry sector, such as leadership and building relations with stakeholders.
Topics covered include finance and accounting, marketing and brand-building, strategic planning, event management, legacy of major events, human resource management, management of high-performance programmes, broadcast and social media and sponsorship.