Riyadh – Saudi Crown Prince, Deputy Premier and Defence Minister Prince Mohammed bin Salman bin Abdulaziz Al-Saud met in Los Angeles with Robert Allen Iger, chairman and Chief Executive Officer of The Walt Disney Company.
The two sides discussed cooperation in the entertainment, culture and film-making sectors and highlighted the big opportunities Saudi Arabia, which boasts a solid infrastructure and a massive demand for Disney products and services.
Saudi Arabia has been undergoing a massive economic and social transformation under the ambitious Vision 2030 reform plan launched by the crown prince two years ago.
The country lifted the ban on women driving and gave the go-ahead to re-open cinemas and curb the powers of its religious police.
It has also established the General Authority for Entertainment, a government body empowered to meet the massive demand for entertainment in the Saudi kingdom; which boasts a population of 32 million and receives millions of Muslims every year for Hajj and Umra pilgrimage.
The Riyadh authorities have announced plans to develop the tourism industry and unveiled an initiative to issue new guidelines for visas, which will open up the country to visitors from around the world.