A CHARITY campaign that will feed thousands of underprivileged families during Ramadan has been launched in Bahrain.
The ‘End Their Hunger’ campaign is being spearheaded by The Avenues in collaboration with Bahrain Red Crescent Society (BRCS).
Linking charity and art, six local artists have taken part in the initiative by displaying painted plates at the campaign’s installation located near the mall’s Bay Gate.
They are also offering artistic workshops for children in addition to a line-up of other in-mall activities.
“The initiative came from The Avenues who informed us that they were doing the initiative in Bahrain and in Kuwait with the Kuwait Red Crescent Society,” BRCS general secretary Dr Fawzi Amin told the GDN.
“This is the first time we are participating with them (The Avenues) and I hope the co-operation continues, especially since the initiative combines humanitarian and artistic elements.
“It’s running throughout Ramadan during which we fast to empathise with those who do not have food all year round.
“The campaign tries to reduce hunger for those people whether they are in Bahrain or abroad.”
Proceeds from the campaign will go towards replenishing the society’s next Ramadan budget which was used to distribute provisions to 4,000 families in Bahrain.
A total of BD100,000 was used to support the underprivileged families this year.
“In Ramadan we support 4,000 families in Bahrain and we have already distributed all their necessities, such as food, which we funded through generous donations from people.
“The proceeds from such campaigns will be used to refill the society’s budget which is used year-round to help provide and support those in need under the charity.”
BRCS director general Mubarak Al Hadi said workshops and humanitarian-themed film screenings will help encourage children to give back to the community.
“The campaign helps promote the work of the society and also encourages people to donate to it,” he said.
“It also gives an opportunity for children to participate in such activities and extend help even if it is the minimum amount.
“They will be able to get involved in hands-on activities which will help further educate them on charity and giving back to the less fortunate.”
A TV has been set up at the campaign’s installation on which educational movies will be screened.
Around 60 decorative artworks of Mohamed Taha, Mohamed Bahrain, Hussain Isa, Ali Al Fardan, Yasser Al Dehi and Daweya Ebrahim are on display and will be given to those donating generous amounts.
Those donating BD5 or more will receive a plain plate on which they can paint and decorate.
Participating Bahraini artist Mr Al Fardan encouraged other charities to launch similar innovative campaigns.
“It’s a beautiful project and I encourage other charitable associations to adopt new methods and campaigns for people to participate in,” he said.
“It’s much better and more interesting way for people to donate to those less fortunate.
“Each artist produced around 10 artworks for the cause which supports underprivileged families.”