THE largest all-female car parade and the first-ever female motor show will be held in Bahrain later this year as part of a forum aimed at empowering women in the region.
The initiative seeks to help women across the Middle East network and share success stories from top female leaders and innovators, with the goal of inspiring the next generation of women achievers.
Yalla Banat, a Bahrain-based initiative, is organising Yalla Banat 2018 at the Bahrain International Circuit on October 19.
The event will bring together women leaders from the corporate, educational, sporting and charity sectors with an objective to share, inspire and empower women.
The biggest festival for women in the region is expected to be a fun-filled day for the entire family.
Activities will include a televised female round-table discussion panel featuring successful women from across the GCC, the first all-female car parade, a family day out and a Red Bull Drifting Show.
“We’re trying to drive the change within women – that’s the objective,” said Yalla Banat founder and director Martyna Al Qassab.
“The slogan of the event is ‘Women in the driver’s seat’ but that doesn’t just mean women in the driving seat of the car but driving their lives.
“We want to give women a platform to achieve success, even if they don’t work.
“For instance, we can give women artists a platform to pursue their passion profitably and sustainably.”
At the event, banks, financial institutions and start-ups will provide advice and tips to women to start their own businesses and become successful.
Ms Al Qassab also told the GDN they were hoping to break the Guinness World Record for the all-female car parade with 250 women drivers, besides hosting a female lead motor show.
The event will also feature a drift show, a food and pop-up market promoting Bahraini companies, as well as live music.
Women can attend the event for free, family tickets will cost BD5 and normal tickets will go for BD10 which can be bought on yallabanat.me.
The GDN reported last month that more than 30 women from Yalla Banat drove across the border to congratulate their counterparts in Saudi Arabia on the lifting of the ban on women driving.
The group met 40 Saudi women to congratulate them on the great stride their country had taken and discuss future plans of co-operation.
Yalla Banat will also be conducting training courses in driving in co-ordination with some of the universities in Jeddah and Riyadh in September.