Following the global launch of The McLaren Shadow Project – the virtual racing programme that mirrors McLaren’s real world – in July, Bahrain-based TIG Holdings, together with UK-based motorsport agency MPA Creative and McLaren yesterday announced a dynamic new partnership.
The trio will promote esports across GCC through McLaren Shadow Project.
This ground-breaking initiative will be the first Arabic language esports competition and will culminate in giving a GCC national the opportunity to compete in the worldwide finals at McLaren headquarters in Woking, UK in January next year.
The programme represents a long-term commitment by the three partners to deliver a high-profile, accessible and appealing public programme to engage with consumers across the region.
McLaren director of esports Ben Payne said: “This is a hugely exciting extension of the Shadow Project and we are delighted to be able to announce this partnership with TIG Holdings to engage with esports fans and competitors across the GCC. As a company, McLaren has very close ties with the region and Bahrain in particular.”
TIG Holdings co-founder and director Dr Mohammed Ahmed Jumaan said, “Motorsport is very popular in the region, and we are harnessing that passion for racing and all things automotive to deliver a competition with broad public appeal that creates a clear path to McLaren’s world finals while educating road users across the region on key driver awareness and safety messages.”
MPA Creative CEO Deborah Tee said: “This fantastic opportunity has come to life thanks to three partners sharing the same ambition and vision, each bringing complementary skills. Our programme, built around the model of the McLaren Shadow Project, appeals to both casual participants and serious esports competitors while providing a unique platform to educate road users and improve safety standards across the region.’
Full details of the competition rules, online qualification events and how to sign-up can be found at the dedicated https://www.Battlefy.com/Atyaf-eRacing page.