Joyalukkas, one of the largest jewellery retail chains in the world, brings everyday diamonds with its latest edition of the Happy Diamonds collection.
The Happy Diamonds collection features contemporary designs tailor-made for daily wear, where one can sparkle with affordable luxury.
“The trend that diamonds are reserved for an occasion is fast changing,” said Joyalukkas Group chairman and managing director Joy Alukkas.
“Today, modern working women prefer wearing simple and elegant diamond pieces of jewellery that reflects their identity and attitude.
“This year’s Happy Diamond Collection features designs that are in trend and in sync with the needs of a modern woman that complements their fashion apparel everyday.”
The collection houses thousands of diamond pendants, pendant sets and rings which are being exhibited across all Joyalukkas showrooms in the GCC.