Justin Denison, Samsung Electronics senior vice president of Mobile Product Marketing, speaks during the unveiling of Samsung's new foldable screen smartphone. (Reuters)
San Francisco: Samsung Electronics Co Ltd unveiled its much-anticipated foldable phone in San Francisco on Wednesday, urging Android developers to start writing apps for it.
The South Korean tech company needs to get the foldable phone right to reverse steep declines in profit for its mobile division and restore some of the cachet its brand has lost to Apple Inc.
Foldable phones promise the screen of a small tablet in a pocket-sized device.
Justin Denison, a senior vice president of mobile product marketing, showed a prototype with a screen he said measured 7.3 inches (18.5 cm) diagonally.
Folded in two it appeared to resemble a thick phone, but Samsung did not give media or developers a chance to touch or see the device up close.