Singapore’s freshly packaged travel products targeting MICE, explorers, passionate travellers and other tourists were showcased at a roadshow hosted by Singapore Tourism Board (STB) in Dubai.
The roadshow brought together DMCs and travel partners from the UAE at Dubai’s Shangri-La hotel. The event, which drew more than 120 participants, was co-hosted by Emirates Airlines, and featured talks by STB summarising the island nation’s travel products.
More than 174,572 people from the Middle East visited Singapore last year, it was revealed at the event. The UAE topped the list with 79,007 visitors. About 50 per cent of the visitors from the UAE to Singapore were Emiratis.
STB regional director GB Srithar highlighted three key takeaways for UAE travel trade:
• First, Singapore’s new slogan ‘Passion Made Possible’ captures the essence of its upgraded travel products designed around foodies, explorers, collectors, socialisers, culture shapers and action seekers;
• Second, with more than 15 per cent of its population being practising Muslims, the island has been a friendly destination for Muslim travellers, but now the focus is even higher on assuring guests of a comfortable stay; and
• Finally, Singapore offers a strong value proposition for every wallet size, quality being the common denominator of all shapes and sizes of travel experiences. This cancels the perception of Singapore being an expensive destination.
Manager of MEA International Group of STB, Prasad Shirke, announced attractive incentive plans for UAE trade partners as well as a strong financial support for MICE travel organisation for groups of 25 upward.
More than 150 one-on-one meetings between DMCs and key members of UAE’s travel trade took place on the sidelines of the event.
The Dubai leg of the STB Middle East roadshow was the concluding event in a series that saw STB travel to Muscat, Doha and Kuwait. - TradeArabia News Service