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Chance to meet Hala at Max launch


Max Fashion, the region’s leading value fashion brand, will host a special meet and greet with teenage popstar Hala Al Turk at the opening of its new store in Oasis Mall Juffair on Sunday at 6pm.

Top Shukran customers and lucky winners of a social media contest held for the singer’s fans will have a chance to meet Hala and enjoy select songs at the store’s official launch.

Max Fashion’s range of apparel is popular among millennials and Generation Z customers and its collaboration with the Bahraini sensation reflects the value fashion brand’s distinct identity.

“Like the world they evolve in millennial preferences change quickly,” said Max Fashion marketing head Haroon Rashid.

“We believe that is crucial to engage these customers and understand their emotions, attitudes and intent.

“This has resulted in our partnership with Al Turk and we are thrilled to receive her at the Max Fashion store in Oasis Mall.”

Hala Al Turk shot to fame at the age of nine when she wowed audiences as a contestant on Arabs Got Talent.

She has since branched out into acting and fashion, as well as music.

Today, Hala’s music videos have over one billion views on YouTube, 3.6 million people follow her on Instagram and her Facebook following is just as immense.

She has teamed up with Max Fashion to showcase their latest collections for girls – which features jackets, sweatpants, t-shirts and more.

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