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Jannah Burj Al Sarab Hotel names new CEO

UAE Business

Jannah Burj Al Sarab, a luxury halal hotel in Abu Dhabi, has appointed Richard Haddad as its new chief executive officer.

With more than 25 years of hospitality experience, including his most recent role as director of product development in Ras Al Khaimah Tourism Development Authority, Haddad’s mandate includes driving the company’s growth strategy, increasing operational efficiency and overseeing the next phase of development for the property.

Commenting on the appointment, Mohamed Bin Abdulaziz Almheiri, owner of Jannah Burj Al Sarab, said: “Richard Haddad’s appointment is a strategic one that marks the beginning of a new, exciting growth phase for Jannah Burj Al Sarab hotel. He has a stellar reputation coupled with his deep institutional knowledge of the property and the Jannah brand, as well as the Arabian hospitality that we represent.”

Haddad previously held managerial positions across various hotel groups in the Middle East, including Monroe Hotels and Vision Hotels. With a keen and balanced focus on staff development and guest experience, Haddad is focused on creating a positive environment for the staff, which in turn contributes to the enhancement of personalised experiences at the hotel.

“This is an exciting time for Jannah Burj Al Sarab hotel as we firmly establish ourselves in the region as the luxury halal hotel brand of choice, as well as cement our footprint in the international market. As we ready for the increasing influx of Muslim travellers to the region, I am excited about this leadership opportunity and look forward to working with my expanded team to further elevate our guest’s experiences and uphold the traditions of which Jannah is so proud, whilst growing the property outreach,” Haddad said.

“Haddad will work with the Board of Directors to set and fulfil Jannah Burj Al Sarab’s objectives, maximise performance and identify strategies to ensure both short term and long-term results for the brand. His proven leadership, operational excellence, and sound business and financial acumen will play a key role in fulfilling Jannah Burj Al Sarab’s renewed mission to strengthen its position in the country,” Almheiri said. - TradeArabia News Service

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