Dubai: The Dubai International Airport (DXB) has unveiled its new identity during a ceremony attended by UAE Vice President, Prime Minister and Dubai Ruler Shaikh Mohammed bin Rashid Al Maktoum, according to WAM.
The new brand aims to transform the hub from airport operator to a consumer-led company committed to making the world’s busiest international airport, the world’s best.
Shaikh Mohammed said that Dubai’s development journey is acquiring a new momentum with creative ideas that are enriching the experiences it offers.
New initiatives are further cementing its position as a leading global city that offers solutions to people’s needs in every field including the aviation sector.
"Success is never a coincidence, it results from the hard work of people who strive to serve the people around them. Today, we have one of the best airports in the world that maintains the highest levels of efficiency and service. We are proud that we provide passengers with exceptional experiences. Regardless of our accomplishments, our development journey never ends. We rely on our youth to generate fresh ideas and initiatives in every sphere," he added.
The new brand will transform DXB into a destination in itself by creating exciting, immersive virtual experiences that bring iconic Dubai landmarks into the airport as well as an array of music, art, dance and even fashion exhibitions that showcase local culture and celebrate diversity.
DXB will also feature zones throughout the airport’s concourses that cluster together retail, F&B and themed attractions to cater to DXB’s diverse customer base.