AN average of 711,000 viewers in the US watched the live telecast of the Bahrain Grand Prix, ESPN has revealed.
The sports television channel said this was a record number of viewership in the US for the race that was hosted at the Bahrain International Circuit in Sakhir last Sunday, where Lewis Hamilton was crowned champion.
“An average of 711,000 viewers watched the telecast on ESPN2, up three per cent over the average audience of 692,000 that watched the race last year on ESPN2 and up 72 per cent from the 413,000 that watched CNBC’s telecast in 2017,” said ESPN in a statement.
“The Bahrain telecast drew the second-largest US cable television audience for a Formula 1 race on record, surpassed only by the mark of 820,000 to see the Monaco Grand Prix on ESPN last year.”
The Bahrain telecast also saw an increase of 16pc in the adults 18 to 34 demographic.
ESPN2’s telecast of the Formula 1 qualifying session for the Bahrain event also saw an increased audience from last year – the average of 340,000 viewers was up 9pc from the 311,000 who watched last year’s Bahrain qualifying round on ESPN2.
Bahrain International Circuit chairman Arif Rahimi revealed earlier this week that the Bahrain Grand Prix broke all records, with a rise of 33pc in the total attendance since 2013.
A total of 34,000 race attendance was recorded compared to 33,000 last year, while the total attendance over the four-day race weekend was of 97,000 compared to 95,000 last year.