Devji since 1950 has announced the launch of a unique one-day offer on the occasion of Akshaya Tritiya, which is being celebrated today.
Considered the most auspicious day in the Indian calendar, the word ‘Akshaya’ means never diminishing in Sanskrit and is believed to bring good luck and success.
Gold is considered a symbol of eternal prosperity in the Indian culture and buying gold on this day is believed to bring good luck and prosperity throughout the year.
At Devji, preparations for the festival start four months in advance with new sketches created on paper by in-house designers.
The designs are then chosen through a careful screening process where the team bears in
mind the weight, current trends, wearability and other factors before the final one is selected, which is then crafted in gold.
Designs
These prototypes are once again subjected to stringent quality tests and minor changes are made to the functionality aspect if required.
Colour combinations of minakari elements and coloured stone combinations are experimented with and once approved; the final piece is crafted at Devji’s own manufacturing unit in Bahrain.
This Akhay Tritiya, Devji has an exciting range of new designs on offer across all its popular brands.
The Aabhushan collection of gold jewellery has been expanded with new bangles, necklaces, pendants, earrings and ring designs.
Purity
The Tanvi antique jewellery and Tamanna pearl jewellery collections also have new additions, with the design and flow in line with recent trends.
Filigree combined with textured gold dominates the jewellery scene this year and these elements find shape and form with Devji’s latest Tanvi collection.
The Tara collection has been embellished with pendant sets, earrings, rings and necklaces in varying weight ranges.
2019 is being celebrated as the year of purity at Devji and to commemorate this year, every purchase of jewellery worth BD150 and above will be eligible for a complimentary 0.100 milligram 24k custom made gold coin, valid until May 24.
The special one-day offer gives customers 24 per cent off making charges on its entire jewellery range and a complimentary silver coin on every jewellery purchase.
For more information, contact your nearest Devji since 1950 store, follow on instagram/devjisince1950 and for a daily update on gold rates follow @devjisince1950 on Twitter or Whatsapp 35000987.