Making its first regional appearance, GMC’s all-new 2019 Sierra regular cab variant was introduced to friends of the brand during last night’s Suhoor at the Dana Ramadan tent in City Walk Dubai, United Arab Emirates.
Joining the 2019 Sierra crew cab body style, already on sale across the Middle East, the regular cab variant is underpinned by two models exclusively available for the region – the Sierra Elevation and AT4 regular cab trims.
Building on the commanding presence of the all-new 2019 Sierra, the Elevation and AT4 regular cabs deliver remarkable capability backed by advanced connectivity and technology.
Daniella D’Souza, Head of Brand - GMC Middle East, said: “These all-new trucks are built on the legacy of previous Sierra models both locally and globally. Supporting us and writing the legacy of the Sierra in the region are our customers, and the Elevation and AT4 regular cabs are testament to the strong relationship we are proud to share with Sierra owners in the region. Along with the other trims we have on offer, we are now giving customers more choice than they ever had when picking the GMC truck to suit their lifestyle.”
Boasting toughness and durability, the all-new 2019 Sierra regular cab guarantees a unique formula of authentic on and off-road capability paired with a bold appearance accentuated by sculpted fenders and a tall powerful hood, giving it unmistakable road presence.
Delivering innovation and practicality, the regular cab line-up also carries the GMC exclusive, industry-first MultiPro Tailgate which is the most innovative pickup tailgate ever. With six unique functions and positions, it offers an enhanced second-tier loading and load-stop solutions, a standing workstation and easier access to items in the box.
Offering an optimised view, Sierra’s segment-first Rear Camera Mirror boasts a dual-function interior mirror. Expanding vision, this function allows drivers to overcome common obstructions like occupants or cargo. Featuring a higher resolution camera and display, this next generation system also allows the driver’s view to be tilted or zoomed in to, truly maximising rear vision.
Leveraging innovative technology, smart engineering and enhanced capability, the two Middle East exclusive Elevation and AT4 models were introduced alongside the Sierra SLE model in regular cab body style to cater to the diverse and growing needs of truck fans across the region.
The 2019 Sierra Elevation, AT4 and SLE regular cab models will be going on sale across GMC dealerships in the Middle East this June.