There are many issues to be addressed, particularly, in relation to online privacy. We may need some time to overcome all issues, however, the march shall start from my side, your side and all sides. Mostly, networks are currently operating with, we can say, little regulation governing the collection or use of personal data. Even, there are laws now to be followed. Most of the networks are resisting, they prefer a kind of “self-regulation”, under the auspices of an industry group, the Network Advertising Initiative (NAI).
Consumers should be able to choose whether or not their data will be collected. The NAI proposed a so-called opt-out policy, meaning that a company would have the right to use whatever information it collected unless a consumer filed a notice requesting confidentiality. A website should provide consumers reasonable access to their own data, reasonable security for collected data.
The NAI principles are simply guidelines, not laws. However, are the laws issued to protect privacy properly implemented? Are the laws, covering the industry practical issues? All are valid questions, looking for valid answers. By all means, the way to clear the snags and to clean the black spots, is still a long way. Your march and my march shall continue towards our destination to cement the new e-era for us and the coming generations.
The author is a legal consultant.
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