Melbourne, Australia: Australian project management software offering teams free accounts on their productivity tool Hassl has grown its Indian user base by 400% in the last 6-months without any advertisement.
Made by Australian design firm Your Creative Agency, Hassl offers an intuitive platform that aims to change the way teams collaborate on projects by reinventing and simplifying the workflow.
Hassl co-founder and managing director of Your Creative, Lauren Crystal, shared, "The growth has been entirely organic with no paid advertisement; it is being driven by word-of-mouth of the platform’s new, integrated approach to team workflows." Crystal was recently honored as the 2019 Australian Emerging Leader Award Finalist. She added, "Hassl takes the place of several apps, requiring no integration so team members know exactly where to find the data they need to succeed.”
Hassl has received international recognition exhibiting at Forbes Under 30 Summit in Boston as a direct rival to the likes of Trello, Slack, and Dropbox. Hassl combines the features these apps offer under one platform. It works as a single, all-in-one productivity tool that streamlines team workflow with a centralized approach that allows for project management, internal communications, and file storage.
Hassl founders are excited to gain a presence in the Indian market after thousands of Indian companies have signed up for free accounts. They attribute the app's popularity in India to its people-centric approach that increases productivity by offering one platform that synchronizes across all devices.
Co-founder Mitchell Furlong says: “We believe the growth in our Indian user base is largely due to the agile mentality of Indian start-up service businesses, making our product the right fit for the market. Teams are looking for a more efficient way to work, collaborate both internally and with their clients.” There are over 16,000 design and development service firms currently in India. Finding low cost, innovative ways to offer clients a better service is a priority for growing teams.
Hassl reports that the features Indian teams are using most are the task lists to streamline their project management and the chat system. Teams are replacing emails with Hassl’s chat system which allows instant messaging between individuals, groups and external clients.