UAE: Argentine professional football and Barcelona Superstar Lionel Messi has been chosen as the first global ambassador of the Expo 2020.
Key to the decision to appoint him was his appeal to young people around the world and his commitment to human development.
The Argentine prodigy is also the United Nations Sustainable Development Goals (SDGs) advocate and Global Goodwill UNICEF ambassador owing to his enormous appeal to young people around the world.
He is considered the most influential footballer of all time, with 134 million following him on Instagram and over 89 million on Facebook.
The footballer stars in a short film which was shot in the UAE, India, the UK and Kenya, to celebrate diversity and its ability to break down barriers.