A man lost a bet as well as his life while trying to eat 50 eggs.
The deceased was identified as Subhash Yadav, 42, from Jaunpur district in India's Uttar Pradesh state.
According to the police, an argument broke out between Yadav and his friend when he decided to take the challenge of eating 50 eggs for Rs2,000 (approx $30).
He accepted the challenge and when he started eating the 42nd egg he collapsed and fell unconscious.
He was immediately rushed to a hospital where he died hours later.
According to doctors, Subhash died due to over-eating, but the family members refused to comment.