Bahrain: A NEW initiative that aims to strengthen the bond between parents and their children has been launched in Bahrain.
The ‘Happy Box’ project is a subscription service in which a box of arts and crafts materials is delivered to families every month, providing interactive activities designed to bring people together.
By putting the emphasis on connecting people in person its creators hope to persuade people to put down their smartphones and other distractions, which have become a common part of everyday life.
For every box sold a UN-approved box is donated to children in need around the world and thousands have so far been delivered to children in Nepal, India and Syrian refugees in Jordan.
Country representative Jordana Semaan, who is responsible for bringing the product to Bahrain, said she had been impressed by its simplicity and convenience.
“Eight months ago, I was in Harvey Nichols in Dubai and I saw a stand for Happy Box,” Ms Semaan said.
“When I looked it up, it came up as a monthly subscription craft box and I was impressed from the start of the presentation.
“I liked that everything was in there that you needed – if you needed scissors, there were scissors, tape, glue. I thought it was great. I could spend time with my children and look like a super mum without having to think about it. So I bought a box and brought it to Bahrain.”
However, after a few months as a customer the mother-of-two thought it could also appeal to other people in Bahrain.
She then approached sisters-in-law Jumana and Linda Al Darwish, who first launched the project in Dubai in 2014, to discuss launching it here.
“My children and I tried it and loved it,” said Ms Semaan.
“I did three months buying it as a customer and each month was a different theme we loved.
“The thing about the box is that it’s simple things.
“There’s nothing in it that is something you couldn’t do yourself, but the point is the ease of it.”
She says she still gets out the ‘Happy Box’ every Friday with her sons Essam, three, and Faris, six.
“We have a lot of working mums, a lot of busy parents and a lot of technology-obsessed children,” she said.
“It’s very hands on, very easy.
“It’s good for lazy mums and, to be honest, I’m one of those mums.
“You want to do something with your children, you want to do arts and crafts, but you’re time constrained and don’t know what to do.
“For my family, Fridays are now craft day.”
For more information, visit @thehappyboxofficial on Instagram.