Brave Combat Federation fighters around the globe have responded enthusiastically to the call of KHK Heroes founder Shaikh Khalid bin Hamad Al Khalifa to support the campaign against Covid-19.
As events across the globe have been postponed due to the spread of the coronavirus, Brave was also proactive in postponing their upcoming events, well ahead of time, making sure the promotion followed the protocols set by World Health Organisation (WHO) as well as local government bodies in the countries it visits.
As the pandemic spread across the globe, a plethora of misinformation followed, resulting in fear and confusion; and it was then that the visionary leadership of Brave initiated a global awareness campaign to minimise the spread of Covid-19.
Positive
As the fastest-growing mixed martial arts organisation in the world, Brave used its platform, fighters and the Brave network to quickly spread a positive message on how to reduce the spread of the virus.
Together with the KHK Heroes Foundation, Brave initiated a successful and engaging social media campaign, becoming the first MMA promotion to launch such a global movement.
All Brave fighters responded to Shaikh Khalid’s call and were more than happy to take the ambassador role. Without delay, fighters set things moving by using social media and the Brave platform to educate fans and inform them about the dangers and how to protect themselves against the pandemic.
Many Middle Eastern fighters, aware of their influence, have come together to support KHK Heroes and Shaikh Khalid in their mission.
Champions and fighters like Jarrah Al Selawe and Hamza Kooheji have taken their role seriously. Through many videos, the famous Middle Eastern fighters are following Shaikh Khalid’s example in giving support and hope to their followers.
Bahrain’s star and Brave bantamweight fighter Hamza Kooheji points out the importance of following the guidelines of government institutions. In his social media video, Hamza urges people to follow the official guidelines of WHO and motivates them to stay strong and care for each other.
Meanwhile, many Brave fighters have also joined the ‘Brave Lockdown Workouts’ campaign. Anas Siraj Mounir, Mohamed Said Maalem and Amin Ayoub posted videos of themselves training in isolation; encouraging people to stay productive, active and healthy while being at home.
#BRAVECombatsCovid19 campaign has quickly gained following around the world. Many mainstream media houses like Fox Sports Asia are praising the Brave for being first in the combat sports industry to stand against the coronavirus.