Representational Image. (Reuters Photo)
Major beauty products companies are beginning to adapt to the trend.
L'Oreal has had hundreds of its ingredients certified halal, and experts have checked its production lines turning out goods for the huge market in Indonesia, which counts 200 million Muslims.
"Some of the countries realised how much money they could make with the halal certificates. For a lot of people it's more business than religion," said a source familiar with the industry.
"The fact that halal products can be traced back through the entire value chain is important for them in terms of quality assurance," German chemicals giant BASF said in a recent news release.