Manama: Bahrain-origin FP7 (formerly known as Fortune Promoseven) has announced its Dubai office has been ranked as the Most Effective Individual Agency – Global this year, by the global Effie Effectiveness Index.
FP7 Middle East and North Africa (Mena) chief executive Tarek Miknas, a Bahraini, yesterday told a media briefing at the company’s Bahrain office in Muharraq that the Effie Index recognises companies that create the most effective marketing communications ideas from around the world, determined by their success in more than 40 national, regional and global Effie Award competitions .