Sharjah is set to host the inaugural edition of the "Jewels of Emirates” show which kicks off on November 25 at Expo Centre and runs for the next three days.
It is the first 100% Emirati exhibition for jewellery, gold, silver, pearl, precious stones, luxury watches and perfumes.
The event will be held under the theme “Let your jewelry speak for you”, with the support of the Sharjah Chamber of Commerce & Industry (SCCI) and the participation of a large number of UAE companies to showcase their latest traditional and modern gold and diamond lines and trends.
SCCI Chairman Abdullah Sultan Al Owais said: "Organizing this event comes as part of the efforts to create various platforms to stimulate the movement of sales and trade at the local level, after being affected by the repercussions of the Covid-19 pandemic, by sponsoring and launching a series of specialized exhibitions across the emirate, after Sharjah Executive Council’s decision on the resumption of exhibitions and conferences that are held under the umbrella of government institutions and sectors."
Al Owais said these efforts come in line with the SCCI’s strategy aimed at creating initiatives that will achieve economic sustainability and develop the national economy.
Expo Centre Sharjah CEO Saif Mohammad Al Midfa said: "The Jewels of Emirates show is part of our strenuous endeavors to create a variety of platforms to boost sales and trade in the wake of Covid-19 repercussions."
“We’ve already organized a number of specialized fairs after the decision of the Sharjah Executive Council in terms of resuming the activities of exhibitions and conferences sector which is held under the supervision of government institutions and sectors,” he stated.
Al Midfa hinted that the Centre is currently focusing on organizing local exhibitions to bolster Emirati companies and promote domestic products.
"The Jewels of Emirates Show will have an impactful role in revitalizing gold, silver, and jewelry trade, supporting local industries, reinforcing the UAE’s status as a global hub for this industry, and enticing visitors through attractive deals and offers and valuable prizes," stated Al Midfa.
The Expo Centre has become a key platform for promoting gold, jewels, and watches trade in the Middle East, as well as being a destination for the finest international brands, dealers, designers, and professionals to foster their presence in regional markets, especially that Expo Centre is the world’s only exhibition centre that organizes one event twice a year, which is the Watch & jewelry Middle East Show.
"The inaugural "Jewels of Emirates” Show would help consolidate the center's position as a distinctive and pioneering destination for specialized exhibitions," he added.