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Adidas misspells Colombia in Copa America adverts

Other Sports
Wed, 08 Jun 2016
AP


Adidas is apologising after misspelling Colombia in advertisements featuring the team in new jerseys for the Copa America tournament.

The ads, which showed Colombian players in the home white jerseys, were pulled by Adidas after social media widely ridiculed the company for spelling the country "Columbia."

The company, which has its North American headquarters in Portland, Oregon, said in a statement Tuesday: "We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions today."

Adidas has provided the uniforms for the Colombian national team since 2011.

Colombia, ranked No. 3 in the world, defeated Paraguay 2-1 on Tuesday night at the Rose Bowl in Pasadena, California. The Colombians also shut out the US 2-0 in the opening match of the 16-nation tournament.

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