Power League Gaming (PLG), a leading disruptive gaming and eSports company, has launched the region’s first, fully-equipped 10,000-sq-ft production studio built specifically to deliver outstanding eSports and gaming content.
Set to become home for branded content creation, production and live broadcasts in the Middle East, the PLG studio has been built to host 360º production solutions, features the highest quality technology standards, and also features the latest broadcast hardware and IT infrastructure.
The studio’s facilities enable the PLG team to deliver seamless live eSports broadcasts and pre-recorded content to a global audience, and has seen leading brands such as adidas, KFC and Lenovo already utilize the space. A unique facility in the Mena region, the studio also features an overlooking café so spectators can view the action in comfort when live broadcasts and events are taking place.
“PLG has been at the forefront of the gaming and eSports sector in the Mena region for the past decade and the company is responsible for the region’s most ambitious related activations. It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the Mena region,” said Mathew Pickering, CEO of Power League Gaming.
He added: “The PLG studio has already produced activations such as the KFC Mena Cup (PubG Mobile) and the adidas Elite 32 (EA Sports FIFA ’21) and has developed content for brands such as Lenovo and NAMSHI, which we continue to be very proud of. Our studio facility and unmatched industry relationships with leading publishers means that we can offer the latest and most sought-after associations for brands who are seeking to incorporate gaming into their marketing strategies.”
Power League Gaming is the Mena region’s most disruptive full-service gaming, content and eSports activation company that is made up of passionate gamers, ex-pro eSports athletes, brand strategists, content creators, designers, and educators. – TradeArabia News Service