From being one of the country’s first luxury watch retailers in 1978, Bahrain Jewellery Centre (BJC) has come a long way.
Being a forerunner in Bahrain’s luxury watches and jewellery segment, the brand is quite optimistic about the future.
As a key player in its segment, the BJC has more than 90 luxury brands under its portfolio and 18 stores in the kingdom, with plans for expansions across its brand portfolio and geographical presence in the coming years.
Founded by late Abdulrazaq Shirazi, Abdulmajeed Shirazi and Abul Qasim Shirazi, BJC is a family business with strong ethics and values.
From its onset, the Shirazi family set in motion three solid core values for their business – high quality, exceptional customer service and a passion for excellence.
“In our journey of four decades, we have been associated with some of the world’s top luxury jewellery and watch brands,” said BJC general manager Iqbal Dhanse.
“A few of these include Patek Philippe, Vacheron Constantin, Breguet, Jaeger-LeCoultre, Tiffany & Co., Chopard, Omega, BVLGARI, Hublot, Tag Heuer Maria Gaspari, Graff, Schreiner and Roberto Coin.”
The nearly 44-year-old industry powerhouse did well even in the midst of the coronavirus pandemic, said Mr Dhanse.
“We opened four retail outlets in the new passenger terminal building at Bahrain International Airport for world-renowned brands such as Chopard, BVLGARI, Omega and Hublot.
“We also opened exclusive boutiques for Vacheron Constantin, Jaeger-LeCoultre and Hublot in Moda Mall.
“This is the growth trajectory we want to continue with the brand and business in Bahrain,” he added, saying that BJC is optimistic about the growth of its business in the near and long term.
“With a surge in disposable income amongst millennials and their propensity to spend on luxury items, we expect more selling opportunities to open up,” Mr Dhanse revealed.
“Alongside millennials, Gen-Z spending on luxury products is emerging as a critical growth lever for us and we are putting a strong emphasis on meeting the multidimensional wants and needs of the digitally-savvy millennials and Gen-Z.”
BJC staff undergo world-class training regularly which enables them to act as brand ambassadors and assist customers in the best possible way.
“Our service centre houses state-of-the-art infrastructure and qualified professional staff,” said Mr Dhanse, who has been instrumental in driving the company’s growth for decades.
With a strong belief in maintaining customer relationships, BJC goes the extra mile to connect with the customers deeply, understand their requirements and meet their expectations.
“I am proud to say that several of our customers go way back to 35 years – we treat our customers as our family, and they have confidence and trust in us,” he added.
Mr Dhanse is looking forward to being at Jewellery Arabia once again after a year’s hiatus.
“This year, we will be breaking the ground by creating new and exciting brand experiences for our visitors, who will be able to witness the launch of exquisite collections by our luxury brands.
“BJC is grateful for the support provided by His Majesty King Hamad, His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, and the Government of Bahrain,” Mr Dhanse added.
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