LONDON: Make-up mogul Kylie Jenner has become the first woman to reach 300 million followers on Instagram.
Ariana Grande, previously the app’s most popular woman, is now tied in second place with Selena Gomez. The singers have 289m each.
But Manchester United striker Cristiano Ronaldo remains Instagram’s most-followed person, now with more than 388m followers.
Jenner has been relatively quiet on the image-sharing platform recently.
Created in 2010, by Kevin Systrom and Mike Krieger, Instagram – bought by Facebook in 2012, for $1 billion – now has 1.3bn users.
Every day, 500m people use the app.
Its official account, @Instagram, which showcases its favourite photographs from creators around the world, has the most followers, more than 460m.
Next up is Ronaldo, the first person to reach 200m followers. Fellow footballer Lionel Messi has also broken the 300m milestone.