Online taxi service Uber has launched a new ride option in Saudi Arabia that allows women to request rides exclusively with female drivers.
The service, called "Women Drivers," will function much like the standard UberX and will be gradually rolled out across the country within the coming weeks. It enables women to either book on-demand trips or schedule them up to 30 minutes in advance.
Though women were only permitted to drive in Saudi Arabia seven years ago, this initiative reflects the Kingdom's ongoing efforts to increase women's participation in the workforce and the mobility sector.
“The launch of the ‘Women Drivers’ product reflects our commitment to empowering women and supporting their mobility and and economic independence,” said Youssef Abouseif, General Manager of Uber in Saudi Arabia.
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