The recent launch of the all-new Mahindra 3XO in Bahrain marked the debut of the global automotive brand’s Twin Peaks identity in the kingdom.
The new logo reflects the marque’s focus on crafting premium Sports Utility Vehicle’s (SUVs) that resonate with customers seeking both luxury and authenticity.
The latest compact XUV (crossover utility vehicle) combines the characteristics of a traditional SUV with features from a passenger car. It was unveiled in a ceremony, staged by Mohammed Jalal & Sons Group, the exclusive distributor of Mahindra vehicles in the kingdom, at City Centre Bahrain on Thursday.
The 3XO exhibits a bold, athletic silhouette and is powered by a turbo-petrol engine, generating 82kW and 200Nm torque, and accelerating from zero to 60kmph in just 4.6 seconds.
Launching with four feature-rich variants – MX2, MX3, AX5, and AX7L – the 3XO is priced starting at BD5,699 inclusive of VAT.
The exterior features a distinctive front fascia with a piano black finish on the grille and LED headlamps and LED DRLs (daytime running lights) for better visibility. Additionally, a signature rear infinity LED light bar emphasises the vehicle’s wide and stable stance.
Getting a taste of the spacious, comfortable interior
Stylish 17-inch diamond-cut alloy wheels, a premium black leatherette interior, a soft-touch dashboard and door panels, and a panoramic Skyroof are also available on the 3XO.
Dual 10.25-inch HD displays coupled with a 360-degree surround view system with Blind View Monitor further elevates the driving experience. Spacious cabins and seats fitted with ISOFIX standard child seat mounts, three-point seatbelts for all seats, and belt reminders make the 3XO ideal for families.
“We are proud to partner with Mahindra to introduce the XUV 3XO to our customers in Bahrain,” Mohammed Jalal & Sons’ director Fuad Jalal said. “The arrival of the 3XO, with its blend of innovative features, premium styling and exceptional value, adds an exciting new dimension to the automotive market in the region,” he added.
“We are confident that it will set a new standard for what buyers expect from an SUV, and we look forward to welcoming drivers to experience its standout design and performance firsthand.”
The Mahindra 3XO is available for pre-booking and test-drives at the City Centre Bahrain stand and at the Mahindra Showroom in Khamis.
For his part, Mahindra & Mahindra international operations head Sachin Arolkar said: “The XUV 3XO embodies our commitment to delivering SUVs that combine standout design, advanced technology, uncompromising safety and spirited performance – all united under our distinctive Twin Peaks identity.”
“This launch not only strengthens Mahindra’s presence in the Bahrain but also showcases our ambition to offer premium, innovative vehicles.
“We look forward to seeing the XUV 3XO set new benchmarks and win the trust of SUV enthusiasts in Bahrain,” he added.
The Mahindra 3XO’s features at a glance:
Advanced Technology
•Harman Kardon seven-speaker premium audio system
•Wireless Apple CarPlay and Android Auto
•Tyre Position Display and Electronic Parking Brake with Auto Hold
•Smart keyless entry and push-button start
•Ultra-fast 65W USB-C port
World-class Safety
•Six airbags and Electronic Stability Programme
•All-wheel disc braking with disc wipe and emergency pre-fill
•Level 2 Advanced Driver Assistance Systems
Superior SUV Comfort
•Dual-zone climate control with rear AC vents
•Cooled and illuminated glove box
•60:40 split-fold rear seats for flexible cargo space
•364L boot capacity
•Mahindra’s Multi-Tuned Valve Concentric Land suspension technology, ensuring a smooth ride
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