American shoppers spent a record $11.8 billion online on Black Friday, up 9.1 per cent from last year, final data from Adobe Analytics showed.
Adobe Analytics, which tracks more than one trillion US retail site visits, expected shoppers to spend $5.5bn yesterday and $5.9bn today, up 3.8pc and 5.4pc from a year earlier respectively.
Separately, software firm Salesforce reported that American consumers had spent $18bn on Black Friday purchases, up 3pc from a year ago, with luxury apparel and accessories among the most popular categories. Although US consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.
At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labour market. Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2bn in spending, up 6.3pc from last year.
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