Al Salam Bank has introduced the limited-edition Lamine Yamal Visa multi-currency debit card as part of its football-inspired campaign in collaboration with Visa.
The campaign coincides with the FIFA World Cup 2026 that kicks off on Thursday, hosted in the US, Canada and Mexico.
The two matches in Group A to be played on Thursday are between Mexico and South Africa and Korea Republic and Czechia.
Clients can apply through the Al Salam Bank app and instantly receive a multi-currency debit card featuring the Spanish footballer’s image and signature.
The card has been designed to offer clients a distinctive payment experience inspired by the excitement and global appeal of football, while combining the convenience of digital banking with lifestyle-driven rewards.
The campaign continues until August 31, and clients will also have the opportunity to increase their chances of winning a fully paid trip to meet Lamine Yamal in Barcelona, thanks to Visa, in addition to monthly cash prizes of up to BD5,000, when using their eligible Al Salam Bank Visa credit cards, Visa prepaid cards, or Visa multi-currency debit cards for online, local, and international purchases throughout the campaign period, subject to the card campaign’s terms and conditions.
A special fan zone will be launched tomorrow (June 10) at Marassi Galleria until October 8, offering football fans and families an interactive destination with football-themed activities, games, challenges, and campaign-related prize opportunities.
It will also offer FIFA World Cup watch party experiences, where visitors can enjoy selected matches in an engaging football-inspired atmosphere.
“Through our collaboration with Visa, we are pleased to introduce a campaign that combines the convenience of digital payments with the passion of football through engaging and rewarding experiences for our clients,” said Al Salam Bank’s Group chief executive officer Rafik Nayed.
“The launch of the limited-edition Lamine Yamal Visa multi-currency debit card, alongside the fan zone experience and special card usage campaign, reflects our continued focus on delivering innovative, lifestyle-driven banking propositions that create meaningful engagement with our clients and communities.”
Commenting on the launch, Ahmed ElKaffass, Visa’s Country Manager for Bahrain, said: “Football unites generations, transcends borders, and turns ordinary moments into lasting memories.
“At Visa, our commitment to the sport runs deep, built over years of bringing fans closer to the game they love. Our collaboration with Al Salam Bank is a natural extension of that journey, connecting the trust and seamlessness of Visa payments with the passion of football to create something that truly matters to people.”
Clients can participate by applying for the limited edition card through the Al Salam Bank’s app and using eligible Visa cards throughout the card campaign period.
Through this campaign, Al Salam Bank reinforces its support to the ‘Project Dream’ initiative, a youth football development programme designed to contribute to national efforts aimed at identifying and nurturing young football talent.
Implemented in collaboration with OLÉ Football Academy and Tumooh Sport Management, the initiative helps develop participants’ skills and prepares them for potential opportunities to join Bahrain’s national football teams, supporting the kingdom’s aspirations for the FIFA World Cup 2030 and 2034.
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