Japan National Tourism Organization (JNTO) has announced strong growth in visitor arrivals to Japan in 2025, with the GCC market outperforming others as demand for premium and experience-driven travel expanded.
According to JNTO’s latest figures, the total number of international visitors to Japan reached 42.683 million in 2025, representing a 15.8% increase year-on-year and a record annual total.
At the same time, visitor arrivals from the six GCC countries reached 55,924, reflecting a 25.2% increase compared to the previous year, outperforming overall global growth. This highlights growing interest in Japan among travellers from the Gulf region, JNTO said.
As global demand for travel to Japan expands, the GCC market is emerging as a key growth market for high-value tourism, with travellers seeking immersive cultural experiences, nature, luxury hospitality, wellness, and seasonal attractions, it said.
The positive trend extended into 2026, with demand remaining strong across global markets. In March, international visitor arrivals increased by 3.5% year-on-year, supported by the cherry blossom season.
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