Dubai-based Aujan Coca-Cola Beverages Company (ACCBC), a leading beverage player in the Middle East and North Africa (Mena), has reaffirmed its plans to build further manufacturing facilities across the region.
In 2015, ACCBC kicked-off its pre-announced investment project in Egypt which will supply ACCBC’s brands to the Egyptian market, with further expansion potential across other African markets, said a statement.
Furthermore in 2016, in line with its strategic growth plans, the company will be looking at acquisition and joint venture opportunities in the Mena region, it added.
Speaking on the side-lines of the recently held Gulfood, Tolga Sezer, chief executive officer, ACCBC, said: “Despite political and economic disruption over the past few years, the regional beverage market has continued to grow, and we expect this to continue.”
“For the company, an increasingly youthful population across Mena, together with opportunities for new categories and fresh consumer-focused innovations, mean significant growth prospects,” it said.
“To fully leverage these opportunities, the company has put in place a robust, five-year growth strategy to drive profitability and retain our position as a world-class, regional beverage operator. By evolving our strategy, we are able to identify opportunities and avenues that allow us to grow without being constrained by product categories and geographies,” he added.
Sezer continued: “As part of our progress in delivering the strategy, we are pleased to announce plans to undertake a number of major investments over the next 18 months, each designed to enhance our capacity, geographical coverage, and brand development for the benefit of our customers and shareholders.”
“These additions to our portfolio will allow us to capitalise on the growth potential for the beverage industry across the Mena region,” he concluded. – TradeArabia News Service
Aujan Coca-Cola Beverages plans Mena expansion
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