John Cullen, a leading global luxury lighting design company, has launched a first-of-its-kind curated collection of the finest and most celebrated British luxury brands known for combining design, creativity, art and function, in Dubai.
The British Design House (BDH) was officially opened at the ongoing Downtown Design 2020. It was presided by Simon Penney, Trade Commissioner for the Middle East, Afghanistan and Pakistan.
Speaking on the launch, Peter Rowledge, Regional Director for John Cullen Lighting, said it was a celebration of Great British Design.
"It is a collaboration of Britain's leading designers, that have been carefully curated to give connoisseurs of luxury a taste of the innovative and quality products that have been designed, and hand crafted by these creative icons from Britain," noted Rowledge.
"BDH will have its first permanent home in Dubai and will look to expand in other countries, aiming to grow into a global brand showcasing the best British design capabilities to the world," he added.
Rowledge said the BDH was not just a 'show home;' but had been created to give the visitors an experience that a picture cannot.
"It gives you a true experience of what the amalgamation of these creative forms feels like. From the unique fabrics and marbles that are sourced from all over the world, the finesse in the finishes and the shaping and bending of the metals. The discreet lighting that creates the most perfect ambience. It is the best of British craftsmanship brought to you right here in the Middle East," he added.-TradeArabia News Service