CUSTOMERS in Bahrain can now browse the latest Mercedes-Benz models, purchase new vehicles, book essential service appointments and more from the comfort of their own home and at the touch of a button using the newly-launched e-Commerce website by Al Haddad Motors.
The innovative digital platform offers new and returning customers a seamless and fully intuitive online experience with instant access to the full range of Mercedes-Benz range and departments.
Expertly designed to make the entire car search and purchase journey as simple as possible, the website addresses the current shift towards online experiences while also bridging the gap between digital and physical services.
Full connectivity with Al Haddad Motors is achieved by allowing users to browse the full inventory of vehicle stock and reserve models out of operating hours while also shopping for the wide range of add-ons and accessory packages available.
“Al Haddad Motors is very proud to introduce the Mercedes-Benz e-Commerce website in Bahrain. The platform aims to streamline the whole purchasing process making it more convenient for customers,” said Al Haddad Motors general manager Warren Hudson.
“The website has several features that include making purchases or reservations, making enquiries, and booking test drives.
“Customers are also able to find out the latest offers as well as get detailed information about both the certified pre-owned and new car stocks.”
The new platform is part of the Mercedes-Benz Best Customer Experience 4.0 goals, which aims to secure 25 per cent of global sales through online platforms by 2025.
The strategy represents the next step for dealerships such as Al Haddad Motors and prioritises the best possible digital customer experience while effortlessly transitioning the purchasing journey from the website to the forecourt.
The online store function allows clients access to up-to-date car searches and model selections, to review promotional offers and submit vehicle orders as well as the option to pay reservation fees and other associated billing requirements.
Direct customer contact services include swift communication with Al Haddad Motors and easy scheduling of maintenance appointments and vehicle handover among a range of essential key tasks.
The website allows Al Haddad Motors to strengthen their relationship with customers by providing them with around the clock access to the latest information related to purchasing a new vehicle, scheduling maintenance visits and more.
You can now visit the Mercedes-Benz Bahrain e-Commerce website on https://www.shop.mercedes-benz-mena.com/bahrain/en/
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