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Bahrain’s delegation participated in a workshop organised by the Egyptian Tourism and Antiquities Ministry for travel agents and tourism companies from both countries, on the sidelines of the Arabian Travel Market (ATM) 2025, underway until May 1, 2025, at the Dubai World Trade Centre.
At the beginning of the workshop, Bahrain's Tourism Minister Fatima Al Sairafi stressed that organising the workshop by Egypt in co-operation with Bahrain reflects the mutual keenness to combine marketing efforts into promote tourism.
She highlighted the importance of adopting innovative marketing programmes, launching direct partnerships with travel agents and institutions concerned with the tourism sector, as well as working to provide joint tourism packages that combine more than one destination, thereby enriching the visitors' experience and aligning with their aspirations.
Egypt's Tourism and Antiquities Minister Sherif Fat’hy emphasised that joint tourism co-operation will contribute to strengthening promotional opportunities, underscoring the importance of exchanging experiences between the two sides and working together to implement joint promotional campaigns targeting the Chinese market.
The workshop reviewed best practices in promoting tourism to the Chinese market, focusing on the importance of understanding the interests and requirements of Chinese tourists.
It also discussed ways to enhance co-operation between tourism agents in Bahrain and Egypt, contributing to the development of integrated and joint tourism programmes.
A package of joint initiatives was proposed, most notably the launch of specialised tourism packages that allow Chinese tourists to discover tourist destinations in Bahrain and Egypt in one trip, while providing unique and diverse tourism experiences that meet the latest global trends in the tourism sector.
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