International Motor Trading Agency (IMTA), the subsidiary of Khalil Ebrahim Kanoo Group and BAIC exclusive dealer, opened its 10-day exhibition at City Centre Bahrain yesterday.
The event features the region’s first public display of the all-new BJ40 Pro, alongside the BJ30 Hybrid.
BAIC GCC Region manager Zhang Ying (Ms Sophia), Bahrain Country manager Eric Wang, BAIC sales and marketing team, and newly-appointed operations director at K E Kanoo Group and IMTA Angad Singh welcomed guests and friends to the unveiling.
“We are thrilled to introduce the BJ40 Pro here in Bahrain,” said Ms Sophia.
“With its intelligent 4WD system, 2.0T turbo engine and industry-leading five-screen cockpit, it represents a true leap forward in both technology and capability.
“We believe this SUV will redefine what drivers expect – from urban commutes to off-road adventures.”
Meanwhile, Mr Singh said: “I’m proud to support our Sales and Marketing teams in delivering a seamless launch experience.
“Bringing the BJ40 Pro and BJ30 Hybrid to City Centre Bahrain demonstrates our commitment to innovation and customer engagement in Bahrain.”