A major push is underway to bring one of the world’s most beloved family entertainment destinations – Legoland – to Bahrain, as part of an ambitious effort by councillors to strengthen the kingdom’s appeal to regional tourists and diversify its leisure offerings.
Southern Municipal Council chairman Abdulla Abdullatif is spearheading a proposal to establish a Legoland theme park and resort in the Southern Governorate, potentially marking the brand’s second home in the Gulf after Dubai.
“Bahrain is ready for a family-centric mega attraction like Legoland,” said Mr Abdullatif.
“We have the location, we have the demand, especially from GCC families who already travel to the kingdom by land and we have the vision to make this happen.”
The proposed locations include Bilaj Al Jazayer, Sakhir, Askar and Jaw, all of which have been earmarked for major development projects and tourism investments.
“These areas offer ample land, proximity to infrastructure and scenic value, making them strong contenders for hosting such a world-class attraction,” pointed out Mr Abdullatif.
Legoland, operated by Merlin Entertainments, is a global chain of theme parks designed for families with children aged two to 12. The concept combines interactive rides, building zones, water parks and mini-lands made of millions of LEGO bricks, making it a unique blend of play and creativity. The Dubai park, launched in 2016, has become a go-to attraction for families in the region.
“We see this proposal as a strategic fit for Bahrain,” said Mr Abdullatif.
“Tourism in the kingdom is growing fast, but we still lack a large-scale, family-branded attraction that offers an all-day, all-ages experience. Legoland could be that missing piece.
“The proposed project, if pursued, could include not just a theme park, but also a hotel, water park, and potentially a LEGO-themed retail village.”
In Dubai, the Legoland Resort is part of Dubai Parks and Resorts and includes multiple themed attractions, restaurants and integrated accommodation.
One of the standout features of the resort is its unique accommodation experience – hotel rooms that resemble oversized LEGO bricks, fully themed around popular LEGO lines such as Pirates, Kingdoms, Adventure or Ninjago. Each room is designed with children in mind, with interactive features, treasure hunts and bold LEGO decor covering every wall and corner.
“Why should Bahrainis have to travel to experience something like this?” asked Mr Abdullatif.
“We can make it available here, in our own country, while also inviting others to share in it. This is our vision: a Bahrain that entertains, inspires and welcomes families from every corner of the region.
“Legoland could become a new icon for our country – built brick by brick.”
Backing the proposal is Parliament’s financial and economic affairs committee chairman MP Ahmed Al Salloom, who believes the move would be a game-changer for Bahrain’s non-oil economy.
“This is precisely the type of project that aligns with Bahrain’s Economic Vision 2030,” Mr Al Salloom said.
“A Legoland Resort in Bahrain would not only attract GCC families, but also create hundreds of job opportunities, boost hotel occupancy rates and stimulate surrounding businesses.”
According to Mr Al Salloom, Bahrain is well-positioned geographically and demographically to support such a franchise.
“We are easily accessible by road from Saudi Arabia, and we have a rising number of visitors arriving by land – especially from Eastern Province cities like Dammam and Al Khobar,” he said.
“Even a large number of families come from Qatar and Kuwait and so the demand is on. These are families who want safe, fun and educational entertainment for their children,” he explained.
The Southern Municipal Council is planning to formally submit a request for a feasibility study to relevant government bodies, including the Bahrain Tourism and Exhibitions Authority, Economic Development Board and Mumtalakat, the kingdom’s sovereign wealth fund. The council is also inviting private investors and international developers to study the proposal.
The final report will be submitted to Parliament’s financial and economic affairs committee for review.
Both Mr Abdullatif and Mr Al Salloom believe that such a project should be led through a public-private partnership (PPP) to ensure sustainable financing and long-term operational excellence.
“The model has worked abroad and it can work here,” said Mr Al Salloom. “If we position Bahrain as a family-friendly tourism hub, not just for weekend getaways, but for extended visits, we will see a new wave of economic activity.”
Legoland Resorts currently operate in major global destinations such as California, Florida, the UK, Germany, Malaysia and Japan, in addition to Dubai. Each resort is custom-designed to reflect local culture while staying true to the LEGO brand experience.
The council is expected to refer the proposal formally to Parliament and the Cabinet next month, following consultations with regional tourism planners, market researchers and infrastructure experts.
mohammed@gdnmedia.bh
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