BATELCO by Beyon marked the launch of the iPhone 17 with a mix of sport, tech, and community.
The company hosted a lively padel tournament at Let’s Padel, The Ritz Carlton, Bahrain with categories for men, women, and juniors. Winners received sought-after Apple prizes.
Simultaneously, the Batelco shop at City Centre Bahrain offered a dynamic launch experience, including eSIM Activation Booths and exclusive raffles and giveaways. Customers who pre-ordered their devices also enjoyed direct delivery.
Participants during the padel tournament
“The way we have celebrated the launch of the iPhone 17 is a reflection of Batelco’s ongoing commitment to providing the latest technologies while creating meaningful experiences for our customers,” said Batelco general manager-consumer Aseel Mattar, who attended the event alongside Batelco chief executive Maitham Abdulla.
She added that with Batelco’s state-of-the-art 5G network, customers will enjoy “unmatched speed and connectivity.”
This unique event showed how Batelco combines innovation with lifestyle, making the iPhone 17 launch a true celebration of community and connection.
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