JEWELLERY Arabia will mark its 33rd edition and Scent Arabia its third edition from November 25 to 29 at the Exhibition World Bahrain (EWB), held under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister.
The five-day trade fairs, organised by Informa Bahrain, are set to be a major highlight on the regional calendar, with more than 700 international and regional exhibitors gathering across six halls to showcase a new and innovative format that reflects their status as a leading high-profile event.
Bahrain Tourism and Exhibitions Authority (BTEA) chief executive and EWB chairperson Sara Ahmed Buhijji, extended her gratitude to HRH the Crown Prince and Prime Minister for his generous patronage, emphasising that it clearly reflects the level of support the exhibitions and conferences industry receives in the kingdom.
Ms Buhijji affirmed the event’s prominent role in positioning Bahrain as a key destination for hosting major regional and international gatherings, noting that the exhibition is one of the premier events in the Middle East’s jewellery and watches field, having successfully consolidated its prominence among shows hosted in the kingdom.
She further explained that hosting both events aligns with the 2022-2026 Tourism Strategy to enhance Bahrain’s position as a leading destination for exhibition and conference tourism, and stressed the BTEA’s commitment, in co-operation with partners, to providing an attractive environment for high-quality events and enhancing the country’s competitiveness in the sector.
Informa Bahrain general manager Mohammed Ebrahim commented on the organiser’s commitment to providing global platforms that enhance the experience for visitors and exhibitors, contributing directly to the growth of Bahrain’s exhibition market.
He revealed that the 2025 return of Jewellery Arabia and Scent Arabia will introduce over 85 new brands and several new experiences designed to improve the visitor journey. High-profile exhibitors at Jewellery Arabia will include Bahrain Jewellery Centre, which is debuting the ‘APM Monaco’ brand, in addition to Al Zain Jewellery, Kooheji Jewellery and Mattar Jewellers.
Scent Arabia is set to host top perfume houses, including Atyab Almarshoud, Qissa Perfumes, Atyab Al Sheikh, Arabian Oud, and Junaid Perfumes.
The 2025 exhibition will debut several new features, including the Jewellery Arabia Court, a French café-inspired space offering an elegant setting for dining, relaxation, and socialising during shopping, as well as a Greek Pavilion highlighting ancient Greek crafts, and a dedicated Jewellery Arabia workshop providing on-site jewellery making and customisation services.
Visitors will find Jewellery Arabia spread across Halls 3, 5, 6, 7, and 8, while Scent Arabia will be located in Hall 2. Doors for the event at EWB will be open from 3pm to 10pm from November 25 to November 27. On November 28, the opening hours will be from 1pm to 10pm, and on the final day, November 29, the hours will resume from 3pm to 10pm. Visitors can secure their free entry by registering through the official link: https://bit.ly/4mNxPT3.
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