Asia Motors, a division of Y K Almoayyed & Sons (YKA), recently welcomed a senior delegation from Jiangling Motors Corporation (JMC) to Bahrain to strengthen collaboration on product strategy and customer-focused sales and aftersales programmes.
The JMC delegation, led by country manager Wang Wei and regional service manager Lou Zhiyu, held strategic meetings with the Asia Motors leadership team headed by newly-appointed general manager Anas Abdulla and assistant product manager Sandeep Chandran.
The agenda included reviewing Bahrain-specific product planning, operational standards and service processes, reinforcing a shared commitment to performance, reliability and customer satisfaction.
The visit took place on the sidelines of the global launch of the all-new JMC Vigus held recently in Dammam, Saudi Arabia.
New JMC Vigus global launch in Saudi Arabia
Asia Motors senior management representatives attended the gala event where the new model was unveiled to international distributors and partners.
The launch of the all-new Vigus marks a major milestone in JMC’s global journey.
Since its debut in 2001, JMC pickups have achieved total global sales of more than 1.2 million units, with strong performance in markets such as Saudi Arabia, Chile and Peru.
The Vigus, featuring stronger performance, improved fuel efficiency and enhanced comfort represents a comprehensive upgrade that will further strengthen JMC’s competitiveness and global influence, its designers say.
This event also marked the first-ever global model launch held by JMC outside China, a historic step for the marque. Developed over three and a half years, the new Vigus is built on an all-new generation platform and powered by the latest ‘Blue Flame’ powertrain, delivering significantly higher power and torque than its predecessor. It is expected to be launched in Bahrain shortly.
n For more information or to explore the latest JMC models, visit the Asia Motors showroom in Ma’ameer or call 7770 2000.
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